{ "version": "1.0", "schema": "https://entitymap.org/spec/v1.0", "publisher": { "name": "Soulcraft", "url": "https://soulcraftagency.com", "sameAs": "https://www.wikidata.org/wiki/Q139981209" }, "generated": "2026-09-13T00:00:00Z", "profile": "core", "verificationStatus": "self-declared", "entities": [ { "entityId": "e_001", "@type": "Organization", "name": "Soulcraft", "alternateName": "Soulcraft Agency", "description": "Soulcraft is an AI-native marketing agency that builds agentic marketing systems driven by a company's identity. Its work spans SEO, AEO, and GEO, demand and content generation, and AI advertising, all anchored to a structured soul file.", "sameAs": "https://www.wikidata.org/wiki/Q139981209", "status": "active", "maturityStatus": "established", "audienceType": "general", "relations": [ { "predicate": "OFFERS", "targetId": "e_004", "targetName": "SEO / AEO / GEO" }, { "predicate": "OFFERS", "targetId": "e_005", "targetName": "Demand and Content Generation" }, { "predicate": "OFFERS", "targetId": "e_006", "targetName": "AI Advertising" }, { "predicate": "OFFERS", "targetId": "e_008", "targetName": "Soul File Score" }, { "predicate": "TARGETS", "targetId": "e_010", "targetName": "Growth-stage technology, SaaS, and health and wellness companies", "confidence": "declared", "targetDescription": "Founders and marketing leaders at growth-stage companies who want autonomous systems rather than added agency headcount." } ], "hasChunks": [ { "chunkId": "c_001", "text": "Soulcraft is an SEO agency for the superintelligence era. We sharpen your identity and put you in the answers your customers are reading.", "sourceUrl": "https://soulcraftagency.com/", "pageTitle": "Soulcraft: Agentic Marketing Systems With Soul", "publisher": "Soulcraft", "retrieved": "2026-05-29T00:00:00Z", "contentType": "definition", "audienceType": "general" }, { "chunkId": "c_002", "text": "Soulcraft doesn't bolt AI onto old processes. We build from the premise that agents do the work, and the soul is what makes that work feel human.", "sourceUrl": "https://soulcraftagency.com/", "pageTitle": "Soulcraft: Agentic Marketing Systems With Soul", "publisher": "Soulcraft", "retrieved": "2026-05-29T00:00:00Z", "contentType": "evidence", "audienceType": "general" }, { "chunkId": "c_003", "text": "Traditional agencies charge for human hours. Soulcraft charges for autonomous systems. You get around the clock production, not nine to five project management. The systems compound in effectiveness over time, which human teams simply cannot replicate at scale.", "sourceUrl": "https://soulcraftagency.com/", "pageTitle": "Soulcraft: Agentic Marketing Systems With Soul", "publisher": "Soulcraft", "retrieved": "2026-05-29T00:00:00Z", "contentType": "evidence", "audienceType": "executive" } ] }, { "entityId": "e_002", "@type": "ProprietaryTerm", "name": "soul file", "alternateName": "soul identity file", "description": "The soul file is a structured identity file that captures a company's voice, values, positioning, audience, and competitive context. It is the single source of truth that every Soulcraft agentic system inherits and carries forward into the content it produces.", "status": "active", "maturityStatus": "established", "audienceType": "technical", "relations": [ { "predicate": "DESCRIBED_BY", "targetId": "e_001", "targetName": "Soulcraft" }, { "predicate": "ENABLES", "targetId": "e_007", "targetName": "Agentic Marketing" } ], "hasChunks": [ { "chunkId": "c_004", "text": "The soul file is a structured document that captures your company's identity: voice, values, positioning, audience, and competitive context. It's the file that drives every agentic marketing system Soulcraft builds. Think of it as the DNA your marketing agents inherit.", "sourceUrl": "https://soulcraftagency.com/", "pageTitle": "Soulcraft: Agentic Marketing Systems With Soul", "publisher": "Soulcraft", "retrieved": "2026-05-29T00:00:00Z", "contentType": "definition", "audienceType": "technical" }, { "chunkId": "c_005", "text": "When agents carry your soul file, they don't produce generic content. They produce work that sounds like you, thinks like you, and reaches the people you care about, autonomously, around the clock.", "sourceUrl": "https://soulcraftagency.com/", "pageTitle": "Soulcraft: Agentic Marketing Systems With Soul", "publisher": "Soulcraft", "retrieved": "2026-05-29T00:00:00Z", "contentType": "evidence", "audienceType": "general" } ] }, { "entityId": "e_004", "@type": "Service", "name": "SEO / AEO / GEO", "alternateName": "Agentic SEO", "canonicalLabel": "search optimization", "description": "Soulcraft's autonomous search service that optimizes how a brand appears across traditional search, AI-generated answers (AEO), and generative search engines (GEO). Agents research keywords, identify content gaps, and create and publish optimized pages continuously.", "status": "active", "audienceType": "technical", "relations": [ { "predicate": "PART_OF", "targetId": "e_001", "targetName": "Soulcraft" } ], "hasChunks": [ { "chunkId": "c_008", "text": "Your search presence, run by agents. We deploy autonomous systems that research keywords, identify content gaps, create optimized pages, and publish them continuously, across Google, AI Overviews, and generative search engines.", "sourceUrl": "https://soulcraftagency.com/services/", "pageTitle": "Agentic Marketing Services: SEO, Demand Gen & Content | Soulcraft", "publisher": "Soulcraft", "retrieved": "2026-05-29T00:00:00Z", "contentType": "definition", "audienceType": "technical" }, { "chunkId": "c_009", "text": "We optimize how you appear in traditional search, AI-generated answers, and generative search. One engine, three surfaces.", "sourceUrl": "https://soulcraftagency.com/", "pageTitle": "Soulcraft: Agentic Marketing Systems With Soul", "publisher": "Soulcraft", "retrieved": "2026-05-29T00:00:00Z", "contentType": "evidence", "audienceType": "general" } ] }, { "entityId": "e_005", "@type": "Service", "name": "Demand and Content Generation", "alternateName": "Demand Generation", "description": "Soulcraft's demand generation and content service. It wires intent signals, lead scoring, CRM and email automation, and multi-channel content production into a system that creates and distributes content in a brand's voice and reaches prospects before they fill out a form.", "status": "active", "audienceType": "technical", "relations": [ { "predicate": "PART_OF", "targetId": "e_001", "targetName": "Soulcraft" } ], "hasChunks": [ { "chunkId": "c_010", "text": "Pipeline that builds itself. We wire together intent signals, lead scoring, and outbound sequences into a system that identifies your best prospects and reaches them before they ever fill out a form.", "sourceUrl": "https://soulcraftagency.com/services/", "pageTitle": "Agentic Marketing Services: SEO, Demand Gen & Content | Soulcraft", "publisher": "Soulcraft", "retrieved": "2026-05-29T00:00:00Z", "contentType": "definition", "audienceType": "technical" }, { "chunkId": "c_011", "text": "We generate and distribute multi-channel content: blog, social, email, landing pages. All in your voice.", "sourceUrl": "https://soulcraftagency.com/", "pageTitle": "Soulcraft: Agentic Marketing Systems With Soul", "publisher": "Soulcraft", "retrieved": "2026-05-29T00:00:00Z", "contentType": "evidence", "audienceType": "general" } ] }, { "entityId": "e_006", "@type": "Service", "name": "AI Advertising", "description": "Soulcraft's emerging-channel advertising service that places client products inside AI platforms such as ChatGPT and Perplexity by connecting product feeds to those services, so a brand's offerings surface when users ask relevant questions.", "status": "active", "audienceType": "general", "relations": [ { "predicate": "PART_OF", "targetId": "e_001", "targetName": "Soulcraft" } ], "hasChunks": [ { "chunkId": "c_012", "text": "Platforms like ChatGPT and Perplexity are beginning to offer advertising placements. Soulcraft connects your product feeds to these services so your offerings appear when users ask relevant questions.", "sourceUrl": "https://soulcraftagency.com/", "pageTitle": "Soulcraft: Agentic Marketing Systems With Soul", "publisher": "Soulcraft", "retrieved": "2026-05-29T00:00:00Z", "contentType": "definition", "audienceType": "general" }, { "chunkId": "c_013", "text": "Place your products inside ChatGPT, Perplexity, and emerging AI platforms. A channel that barely exists yet. We're already there.", "sourceUrl": "https://soulcraftagency.com/", "pageTitle": "Soulcraft: Agentic Marketing Systems With Soul", "publisher": "Soulcraft", "retrieved": "2026-05-29T00:00:00Z", "contentType": "evidence", "audienceType": "general" } ] }, { "entityId": "e_007", "@type": "ProprietaryTerm", "name": "Agentic Marketing", "alternateName": "agentic marketing", "canonicalLabel": "agentic marketing", "description": "Agentic marketing is an approach in which autonomous AI systems (rather than humans driving every step) produce content, optimize search presence, distribute across channels, and learn from performance, all guided by a brand's soul file.", "maturityStatus": "proposed", "audienceType": "technical", "status": "active", "relations": [ { "predicate": "DESCRIBED_BY", "targetId": "e_001", "targetName": "Soulcraft" }, { "predicate": "DEPENDS_ON", "targetId": "e_002", "targetName": "soul file" } ], "hasChunks": [ { "chunkId": "c_014", "text": "Agentic means the systems act autonomously. They don't wait for instructions. They produce content, optimize search presence, distribute across channels, and learn from performance data, all on their own, guided by your soul file.", "sourceUrl": "https://soulcraftagency.com/", "pageTitle": "Soulcraft: Agentic Marketing Systems With Soul", "publisher": "Soulcraft", "retrieved": "2026-05-29T00:00:00Z", "contentType": "definition", "audienceType": "technical" } ] }, { "entityId": "e_008", "@type": "Metric", "name": "Soul File Score", "alternateName": "Soul Report", "description": "A free identity score Soulcraft generates for a domain, rating Identity Clarity, Voice Consistency, AI Readiness, Positioning, and Content Signal, with tailored recommendations for how clearly AI systems can understand and represent a brand.", "status": "active", "audienceType": "general", "relations": [ { "predicate": "MEASURES", "targetId": "e_002", "targetName": "soul file", "targetDescription": "How clearly a company's identity comes through and how well AI systems can understand and represent it." }, { "predicate": "DESCRIBED_BY", "targetId": "e_001", "targetName": "Soulcraft" } ], "hasChunks": [ { "chunkId": "c_015", "text": "Enter your domain. Get your soul file identity score. Free. Your full soul file includes 15+ tailored recommendations.", "sourceUrl": "https://soulcraftagency.com/", "pageTitle": "Soulcraft: Agentic Marketing Systems With Soul", "publisher": "Soulcraft", "retrieved": "2026-05-29T00:00:00Z", "contentType": "definition", "audienceType": "general" }, { "chunkId": "c_016", "text": "AI Readiness: how well AI systems can understand and represent you. When someone asks ChatGPT about you, does it get you right?", "sourceUrl": "https://soulcraftagency.com/", "pageTitle": "Soulcraft: Agentic Marketing Systems With Soul", "publisher": "Soulcraft", "retrieved": "2026-05-29T00:00:00Z", "contentType": "evidence", "audienceType": "general" } ] }, { "entityId": "e_009", "@type": "Person", "name": "Evan Drake", "description": "Evan Drake is the founder of Soulcraft. He spent two decades at the intersection of technology and marketing and built Soulcraft on the premise that a company's identity is its most valuable, and most shapeable, asset.", "status": "active", "audienceType": "general", "relations": [ { "predicate": "AFFILIATED_WITH", "targetId": "e_001", "targetName": "Soulcraft" } ], "hasChunks": [ { "chunkId": "c_017", "text": "The most valuable asset a person or business possesses is its identity. And that identity isn't fixed. Identity evolves. It can be shaped, refined, tuned. That's the craft. (Evan Drake, Founder)", "sourceUrl": "https://soulcraftagency.com/", "pageTitle": "Soulcraft: Agentic Marketing Systems With Soul", "publisher": "Soulcraft", "retrieved": "2026-05-29T00:00:00Z", "contentType": "evidence", "audienceType": "general" } ] }, { "entityId": "e_010", "@type": "ProprietaryTerm", "name": "Growth-stage technology, SaaS, and health and wellness companies", "canonicalLabel": "ideal customer profile", "description": "Soulcraft's primary audience: founders and marketing leaders at growth-stage companies across B2B SaaS, professional services, technology, and health and wellness, who want autonomous systems that carry their identity rather than added agency headcount.", "status": "active", "audienceType": "executive", "relations": [], "hasChunks": [ { "chunkId": "c_018", "text": "Our clients span B2B SaaS, professional services, health and wellness brands, and emerging technology companies. What they share is ambition, clarity of purpose, and a willingness to let autonomous systems do what they do best.", "sourceUrl": "https://soulcraftagency.com/", "pageTitle": "Soulcraft: Agentic Marketing Systems With Soul", "publisher": "Soulcraft", "retrieved": "2026-05-29T00:00:00Z", "contentType": "evidence", "audienceType": "executive" } ] }, { "entityId": "e_011", "@type": "SoftwareApplication", "name": "Not Slop", "alternateName": "Seems Like Slop button", "canonicalLabel": "slop reporting widget", "description": "A free, MIT-licensed embeddable widget published by Soulcraft. It renders a badge asserting that a human is accountable for the page, paired with a reader-facing 'Seems like slop?' button. Reports route directly to the publisher by email or webhook; Soulcraft never receives them and operates no backend for it. Installs with one script tag and requires no account.", "url": "https://soulcraftagency.com/notslop/", "sameAs": [ "https://soulcraftagency.com/notslop/v1.js" ], "status": "active", "maturityStatus": "released", "audienceType": "technical", "relations": [ { "predicate": "PUBLISHED_BY", "targetId": "e_001", "targetName": "Soulcraft" } ], "hasChunks": [ { "chunkId": "c_040", "text": "Slop is not a synonym for AI. Slop is content nobody stands behind. A person can write slop by hand, and a careful writer can use every model available and publish something worth a reader's time. The tell was never the tool. It is whether anybody was accountable for what went out.", "sourceUrl": "https://soulcraftagency.com/notslop/", "pageTitle": "Not Slop | A Free \"Seems Like Slop\" Button for Any Website", "publisher": "Soulcraft", "retrieved": "2026-07-31T00:00:00Z", "contentType": "definition", "audienceType": "general" }, { "chunkId": "c_041", "text": "LinkedIn's 'seems like AI slop' button works because a third party judges someone else's content inside a system with a ranking algorithm. Not Slop inverts it for the open web: the publisher makes the claim, any reader can challenge it, and the report goes back to the publisher rather than into a ranking system. A badge nobody can dispute is a sticker. A badge anyone can dispute is a standard.", "sourceUrl": "https://soulcraftagency.com/notslop/", "pageTitle": "Not Slop | A Free \"Seems Like Slop\" Button for Any Website", "publisher": "Soulcraft", "retrieved": "2026-07-31T00:00:00Z", "contentType": "evidence", "audienceType": "general" } ] } ] }