# Soulcraft > Soulcraft is an AI-native marketing agency that builds agentic marketing systems driven by identity. Founded in 2026 by Evan Drake. The soul is the system. Soulcraft builds autonomous marketing systems for Series A through C startups and lean marketing teams. The agency's core product is the soul.md file: a structured identity document that captures a company's voice, values, positioning, audience, and competitive context. Every agentic system Soulcraft builds is driven by this file. Clients get 24/7 autonomous content production, SEO/AEO/GEO optimization, demand generation, and AI advertising, all rooted in their identity. ## About - [Soulcraft Home](https://soulcraftagency.com/): Overview, soul.md scoring tool, pricing tiers, and core philosophy - [Services](https://soulcraftagency.com/services/): Full breakdown of Soulcraft's agentic marketing services - [EntityMap](https://soulcraftagency.com/entitymap.json): Structured, entity-first index of Soulcraft's knowledge for AI systems and RAG pipelines, conforming to EntityMap v1.0. Human-readable view at https://soulcraftagency.com/entitymap.html ## Founder Evan Drake is the founder of Soulcraft. He has 20 years of experience at the intersection of technology and marketing, with a background spanning Apple, Chainlink Labs, and others. He is based in California. LinkedIn: https://www.linkedin.com/in/iamevandrake/ X: https://x.com/iamevandrake ## Solutions - [Agentic SEO](https://soulcraftagency.com/solutions/agentic-seo/): Autonomous AI agents that research, create, and optimize search presence across Google, AI Overviews, and generative engines ## Product - [opensoul](https://soulcraftagency.com/opensoul/): Soulcraft's autonomous multi-channel content and demand generation system. Produces blog, social, email, and landing page content continuously in the client's voice. ## Open Knowledge Format (OKF) - [Soulcraft Knowledge Bundle](https://soulcraftagency.com/okf/): Soulcraft's identity and the AEO/GEO/AIO knowledge domain published as a conformant Open Knowledge Format v0.1 bundle (markdown concepts with YAML frontmatter, cross-linked as a graph). Interactive graph viewer plus the full raw markdown embedded in-page for direct AI consumption. - [OKF bundle download](https://soulcraftagency.com/okf/soulcraft-okf-v0.1.tar.gz): The portable, conformant bundle as a tarball, ready to mount, query, or load into context. ## Industries - [Industries](https://soulcraftagency.com/industries/): Sectors Soulcraft serves: AI, crypto, technology, CPG, health and wellness, and small businesses ## Learn - [Learn](https://soulcraftagency.com/learn/): In-depth guides, comparisons, and reviews on AEO, GEO, and AI-native marketing - [Answer Engine Optimization: The Complete 2026 Guide](https://soulcraftagency.com/learn/answer-engine-optimization-complete-guide/): Comprehensive guide to AEO strategy, measurement, content, and technical foundations - [Best AEO Agencies in 2026: Compared and Ranked](https://soulcraftagency.com/learn/best-aeo-agencies-2026-compared/): A comparison of the top AEO agencies with scoring across AI-nativeness, strategy, measurement, and fit - [Top AEO Agencies Ranked: An Honest 2026 Review](https://soulcraftagency.com/learn/top-aeo-agencies-ranked-reviewed/): Scored ratings across five criteria for the leading AEO agencies - [Best AI Marketing Agencies for Series A-C Startups](https://soulcraftagency.com/learn/best-ai-marketing-agencies-startups-2026/): Agency review focused specifically on growth-stage startup needs - [AI-Native vs. Traditional Marketing Agency](https://soulcraftagency.com/learn/ai-native-vs-traditional-marketing-agency/): How to tell the difference and why it matters for AEO and GEO - [Generative Engine Optimization: Complete Guide](https://soulcraftagency.com/blog/generative-engine-optimization-complete-guide-to-geo/): Full GEO strategy guide covering retrieval patterns and content structure for generative engines ## Blog - [Blog](https://soulcraftagency.com/blog/): Articles on agentic marketing, AI SEO, AEO/GEO, demand generation, and marketing automation - [What Is Agentic Marketing?](https://soulcraftagency.com/blog/what-is-agentic-marketing-ai-powered-growth-systems-guide/): Definition, principles, and how autonomous agents transform marketing workflows - [LLM Visibility: How to Optimize for AI Search](https://soulcraftagency.com/blog/llm-visibility-how-to-optimize-content-for-ai-search-results/): Canonical guide to LLM visibility for B2B marketers - [AEO vs SEO: Complete Guide](https://soulcraftagency.com/blog/aeo-vs-seo-complete-guide-to-ai-search-optimization/): Key differences between answer engine optimization and traditional SEO - [ChatGPT SEO](https://soulcraftagency.com/blog/chatgpt-seo-how-to-optimize-content-for-ai-language-models/): How to optimize content specifically for AI language models - [LLM SEO: Complete Guide](https://soulcraftagency.com/blog/llm-seo-complete-guide-to-large-language-model-optimization/): Large language model optimization for search visibility ## Pricing Soulcraft offers three retainer tiers with no long-term contracts: - Spark: $3,000/month. SEO/AEO content engine with soul.md - Forge: $5,000/month. Full demand generation and multi-channel distribution - Crucible: $10,000/month. AI advertising and custom agentic workflows ## Contact - Email: hello@soulcraftagency.com - Website: https://soulcraftagency.com ## Key Concepts - soul.md: A structured identity document capturing company voice, values, positioning, audience, and competitive context. The file that drives all agentic systems. - AEO (Answer Engine Optimization): Optimizing for AI-driven answer surfaces like ChatGPT, Perplexity, and Claude. - GEO (Generative Engine Optimization): Optimizing for visibility in generative AI responses. - opensoul: Soulcraft's autonomous content and demand generation platform. - OKF (Open Knowledge Format): An open, vendor-neutral standard for representing knowledge as markdown files with YAML frontmatter, readable by humans and agents. Soulcraft publishes its knowledge bundle in OKF at /okf/. - Agentic marketing: Marketing systems that act autonomously, producing content, optimizing presence, and distributing across channels without waiting for human instructions.