Opensoul is an open-source agentic marketing stack: a team of AI agents organized as a marketing agency. It includes a Director, Strategist, Creative, Producer, Growth Marketer, and Analyst that work together autonomously to execute your marketing campaigns.

How does Opensoul work?

You set marketing objectives, Opensoul's AI agents execute. The Director coordinates strategy, delegates tasks to specialized agents, and each agent wakes on schedule to check their queue, produce work, and hand off to the next team member.

Opensoul is open-source under the MIT license. You can self-host for free. Soulcraft also offers managed services starting at $2,500/month for teams that want expert setup, custom agent training, and ongoing optimization.

Open Source

An AI marketing agency that runs itself

Deploy a full marketing team: Director, Strategist, Creative, Producer, Growth, and Analyst. All AI agents working together autonomously. Manage outcomes, not prompts.

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Set the Objective

"Launch product X to 10K signups in 90 days." Give your agency a clear goal. They'll figure out how to get there.

Staff the Agency

Director, Strategist, Producer, Creative, Growth, Analyst: six AI agents with clear roles and reporting lines.

Let Them Execute

Review strategy. Approve campaigns. Monitor performance. Your agents work 24/7 while you focus on what matters.

        
        # Get started in under 5 minutes

        git clone https://github.com/iamevandrake/opensoul.git

        cd opensoul

        pnpm install

        pnpm dev

        # API server at http://localhost:3200

        # Embedded PostgreSQL (no setup required)

Dashboard

Monitor your entire marketing team at a glance

Org Chart

Clear reporting lines and team structure

Work Anywhere

Your AI team runs 24/7 while you focus on strategy

Director

Overall strategy, budget allocation, team coordination, and performance reporting. The conductor of your marketing orchestra.

Strategist

Market research, competitive analysis, positioning, campaign planning, and audience segmentation.

Creative

Brand voice, copy, visual direction, content strategy, and messaging frameworks that resonate.

Producer

Content production, asset creation, publishing workflows, and editorial calendar management.

Growth

SEO, paid acquisition, conversion optimization, A/B testing, and funnel optimization for maximum ROI.

Analyst

Performance measurement, attribution, reporting, and data-driven recommendations for continuous improvement.

Marketing Org Chart

A real agency structure with reporting lines, clear roles, and delegated responsibility.

Autonomous Execution

Agents wake on schedule, check their queue, produce work, and hand off. Around the clock.

Campaign Governance

You're the client. Approve strategies, review creative, pause or redirect any agent.

Budget Control

Monthly budgets per agent. Track spend across your team. No runaway costs.

Full Audit Trail

Every decision, every draft, every revision: traced and explained. Complete accountability.

Goal-Driven Campaigns

Every task traces back to objectives. Agents know what to create and why it matters.

Full source code (MIT license)
All 6 marketing agent roles
Bring your own AI (Claude, GPT, etc.)
Community support via GitHub
Self-managed infrastructure

View on GitHub

$2,500/mo

Fully managed infrastructure
Custom agent training for your brand
Dedicated onboarding specialist
Strategy review calls (2x/month)
Priority support (24hr response)
Performance optimization

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Custom

Everything in Managed Agency
Custom integrations
Dedicated account manager
SLA with uptime guarantees
On-premise deployment option
Custom agent development

Contact Sales

Ready to deploy your AI marketing agency?

Join marketers who manage outcomes, not prompts. Start with open source or let us handle everything.

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