Soulcraft Knowledge Bundle

Open Knowledge Format bundle — full source

This section embeds the complete, conformant OKF v0.1 bundle as raw markdown so agents and AI systems can read every concept directly. The interactive graph above is one way to consume it. Download the portable bundle: soulcraft-okf-v0.1.tar.gz.

---
okf_version: "0.1"
title: Soulcraft Knowledge Bundle
---

# Soulcraft

A knowledge bundle for Soulcraft, an AI-native marketing agency. It captures who we are and the AEO / GEO / AIO domain we work in, written in the [Open Knowledge Format](/references/okf-spec.md) so humans and agents can read it without translation.

The soul is the system.

# Identity

* [Soulcraft](identity/soulcraft.md) - The organization and where to start.
* [Mission](identity/mission.md) - Why we exist.
* [Voice and Tone](identity/voice-and-tone.md) - How we sound.
* [What We Believe](identity/beliefs.md) - The seven beliefs.
* [Competitive Position](identity/positioning.md) - Where we sit and who we serve.

# Services

* [SEO / AEO / GEO](services/seo-aeo-geo.md) - Presence in search and AI.
* [Demand and Content Generation](services/demand-generation.md) - The lead engine.
* [AI Advertising](services/ai-advertising.md) - Advertising inside AI platforms.

# Methodology

* [soul.md](methodology/soul-md.md) - The identity artifact at the center.
* [opensoul](methodology/opensoul.md) - The agentic content and demand system.
* [How We Work](methodology/how-we-work.md) - The engagement model.

# Concepts

* [Answer Engine](concepts/answer-engine.md) - The surface that returns synthesized answers.
* [Answer Engine Optimization (AEO)](concepts/aeo.md) - Being surfaced and cited in answers.
* [Generative Engine Optimization (GEO)](concepts/geo.md) - Shaping how models represent you.
* [AI Optimization (AIO)](concepts/aio.md) - The umbrella practice.
* [Agent Readiness](concepts/agent-readiness.md) - Legibility to autonomous agents.
* [EntityMap](concepts/entitymap.md) - Machine-readable entity signals.
* [Citations](concepts/citations.md) - The AI-era equivalent of ranking.

# References

* [Open Knowledge Format v0.1](references/okf-spec.md) - The spec this bundle conforms to.
* [The LLM Wiki Pattern](references/llm-wiki.md) - The pattern OKF formalizes.
* [The Website Specification](references/website-specification.md) - Web best practice for agent readiness.

---
type: Principles
title: What We Believe
description: The seven beliefs that ground every decision Soulcraft makes.
tags: [identity, beliefs, principles]
timestamp: 2026-06-16T00:00:00Z
---

1. The customer is always right.
2. Every company, person, and agent has a soul.
3. Companies that automate with agents will outcompete.
4. Originality matters. Content that looks handcrafted by humans is necessary for building trust with humans.
5. Companies that implement agentic processes will scale the fastest.
6. Marketing is increasingly an engineering discipline.
7. Agents will increasingly become the customers and clients of the future. It is important to speak their language too.

Belief seven is why this bundle exists in the [Open Knowledge Format](/references/okf-spec.md): knowledge written for agents to read. Belief two is the foundation of [soul.md](/methodology/soul-md.md).

---
type: Concept
title: Mission
description: Why Soulcraft exists: to give marketing systems an identity and keep them from ever forgetting it.
tags: [identity, mission]
timestamp: 2026-06-16T00:00:00Z
---

Every organization has a soul. Most never figure out what it is. It leaks out sideways, inconsistently, diluted across a hundred pieces of content written by people who were guessing.

Soulcraft exists to fix that. We build agentic marketing systems that know who they are and carry that identity forward in everything they do. Not bolted onto old processes, but built from the ground up with the soul as the foundation.

We build systems that know who they are, and never forget it.

See the artifact that encodes this identity: [soul.md](/methodology/soul-md.md).

---
type: Positioning
title: Competitive Position
description: Soulcraft sits in a category of one: tools we use, not competitors we fear.
tags: [identity, positioning, market]
timestamp: 2026-06-16T00:00:00Z
---

We sit in a category of one.

Traditional marketing agencies cannot match our speed or scale. AEO and GEO platforms like Scrunch, Profound, and Ahrefs are tools we use, not competitors we fear. AI-first agencies like GrowthX are in the neighborhood, but they lead with jargon and we lead with soul.

In-house marketing teams are potential clients, not competitors. We make them better.

The difference: Soulcraft does not sell AI marketing as a feature. We build systems with souls.

# Who we serve

Series A through C startups with lean marketing teams and big ambitions, in AI, crypto, technology, CPG, and health and wellness. We also welcome small businesses that punch above their weight. Our ideal client spends 2,500 to 10,000 dollars per month and has a founder or marketing lead as a point of contact.

Our services: [SEO / AEO / GEO](/services/seo-aeo-geo.md), [demand and content generation](/services/demand-generation.md), [AI advertising](/services/ai-advertising.md).

---
type: Organization
title: Soulcraft
description: An AI-native marketing agency that builds agentic systems carrying a company's identity forward in everything they do.
resource: https://www.soulcraftagency.com
tags: [identity, agency, about]
timestamp: 2026-06-16T00:00:00Z
---

Soulcraft is an AI-native marketing agency. We build agentic systems that automate marketing end to end, and we build them from the premise that agents do the work while the soul is what makes that work feel human.

Founded in 2026 by Evan Drake, Soulcraft grew out of 20 years at the intersection of technology and marketing (from Apple to Chainlink) and a lifelong obsession with magic: the feeling an audience gets when something impossible just happened. That is the feeling great marketing creates.

# What we believe in one line

The most valuable thing an organization has is its identity, and that identity can be shaped, refined, and tuned. That continuous act of refinement is the craft.

# Start here

- Our reason for existing: [mission](/identity/mission.md)
- How we sound: [voice and tone](/identity/voice-and-tone.md)
- What we hold true: [beliefs](/identity/beliefs.md)
- Where we sit in the market: [positioning](/identity/positioning.md)
- What we sell: [SEO / AEO / GEO](/services/seo-aeo-geo.md), [demand and content generation](/services/demand-generation.md), [AI advertising](/services/ai-advertising.md)
- The artifact at the center of it all: [soul.md](/methodology/soul-md.md)

# Tagline

The soul is the system.

---
type: Voice Guide
title: Voice and Tone
description: How Soulcraft sounds: the magician at the dinner party. Wise, not pretentious. Poetic, not flowery.
tags: [identity, voice, writing]
timestamp: 2026-06-16T00:00:00Z
---

Soulcraft is the magician at the dinner party. Wise, not pretentious. Poetic, not flowery. Funny, but never trying too hard. Attuned.

# We sound like

A conversation with someone who knows more than they let on, delivered with warmth and a quiet confidence.

# Tone

Casual, poetic, engaged, punchy. We use humor when it lands naturally. We never force it.

# Sentence rhythm

Vary sentence length deliberately. Mix short punchy sentences with longer ones to create natural rhythm. A wall of short sentences feels choppy; a wall of long ones feels dense.

# Energy

Open, smart, ethical, fun. We are not weird, odd, quirky, dark, or juvenile. We are not aggressive or slapstick. We do not do kitschy.

# Words we love

Identity. Intelligence. Essence. Soul. Craft. Path.

# Words we swap

| Use | Not |
|-----|-----|
| Identity | brand |
| Path | journey |

# Words and phrases we never use

Business buzzwords (circle back, synergy, move the needle), AI buzzwords (AI-powered, leveraging AI), marketing buzzwords (journey, brand, brand story), and concepts like human-centered or deterministic. We avoid the word "should": we believe in better and worse, not obligation. We never use double hyphens or emdashes; we reach for commas, colons, semicolons, or parentheses instead.

This voice is encoded in every [soul.md](/methodology/soul-md.md) we produce and enforced by every agent in [opensoul](/methodology/opensoul.md).

---
type: Reference
title: The LLM Wiki Pattern
description: Andrej Karpathy's idea of a living markdown wiki that agents read and maintain, which OKF formalizes.
resource: https://gist.github.com/karpathy/442a6bf555914893e9891c11519de94f
tags: [reference, pattern, agents]
timestamp: 2026-06-16T00:00:00Z
---

The LLM wiki pattern, articulated by Andrej Karpathy, treats knowledge as a living library of markdown files that agents read before doing work and help maintain over time.

The insight: the bookkeeping that causes humans to abandon personal wikis (updating cross-references, touching many files at once) is exactly what language models are good at. They do not get bored and do not forget to update a link.

# Connection to OKF

The same pattern keeps reappearing under different names: Obsidian vaults wired to coding agents, the AGENTS.md and CLAUDE.md family of convention files, repos full of index.md and log.md artifacts. The [Open Knowledge Format](/references/okf-spec.md) formalizes the small set of conventions that let these wikis interoperate.

# Citations

[1] [Karpathy LLM Wiki gist](https://gist.github.com/karpathy/442a6bf555914893e9891c11519de94f)

---
type: Reference
title: Open Knowledge Format v0.1
description: The open specification this bundle conforms to: knowledge as markdown files with YAML frontmatter.
resource: https://github.com/GoogleCloudPlatform/knowledge-catalog/tree/main/okf
tags: [reference, okf, spec]
timestamp: 2026-06-16T00:00:00Z
---

The Open Knowledge Format (OKF) is an open, vendor-neutral specification for representing knowledge as a directory of markdown files with YAML frontmatter. It was introduced by the Google Cloud Data Cloud team in June 2026.

# The shape

- A bundle is a directory of markdown concept documents.
- Each concept has YAML frontmatter; the only required field is `type`.
- Concepts link to each other with normal markdown links, forming a graph.
- Optional `index.md` files support progressive disclosure; optional `log.md` files record history.

# Why Soulcraft publishes in it

It is readable by humans, parseable by agents without an SDK, diffable in version control, and portable across tools and organizations. That makes it a natural fit for [agent readiness](/concepts/agent-readiness.md) and a clean expression of a [soul.md](/methodology/soul-md.md) as a navigable graph.

# Citations

[1] [Introducing the Open Knowledge Format](https://cloud.google.com/blog/products/data-analytics/how-the-open-knowledge-format-can-improve-data-sharing)
[2] [OKF specification and reference implementation](https://github.com/GoogleCloudPlatform/knowledge-catalog/tree/main/okf)

---
type: Reference
title: The Website Specification
description: A platform-agnostic specification of what a good website does, useful for agent-readiness and AEO audits.
resource: https://specification.website
tags: [reference, web, agent-readiness]
timestamp: 2026-06-16T00:00:00Z
---

The Website Specification is a platform-agnostic specification of the technical features a good website should carry, each tagged required, recommended, optional, or avoid, and backed by primary sources (WHATWG, W3C, IETF RFCs, IANA, WCAG).

# Why it is here

Soulcraft uses it for [agent readiness](/concepts/agent-readiness.md) and AEO audits: it answers what a site needs to be legible to agents and answer engines, rather than guessing at web best practice. It is queryable by agents through an MCP server and a published agent skill.

# Citations

[1] [specification.website](https://specification.website)

---
type: Process
title: How We Work
description: Async support through Slack and Signal, weekly or bi-weekly meetings, agentic systems running continuously in between.
tags: [process, engagement]
timestamp: 2026-06-16T00:00:00Z
---

Clients get async support through Slack and Signal. We meet weekly or bi-weekly depending on the level of engagement.

The agentic systems run continuously in between. They develop content based on [soul.md](/methodology/soul-md.md) files and work autonomously to improve demand and generate leads. The human cadence sets direction; the [opensoul](/methodology/opensoul.md) system does the work.

---
type: System
title: opensoul
description: Soulcraft's agentic content and demand system that runs campaigns and workflows from a soul.md foundation.
tags: [system, agents, automation]
timestamp: 2026-06-16T00:00:00Z
---

opensoul is Soulcraft's agentic system for content and demand. It creates campaigns and workflows, plugs into CRM, email, and social, and produces content continuously from a [soul.md](/methodology/soul-md.md) foundation.

# What it powers

- [Demand and content generation](/services/demand-generation.md)
- The content engine behind [SEO / AEO / GEO](/services/seo-aeo-geo.md)

# The premise

Agents do the work. The soul is what makes that work feel human. Every agent reads the soul.md before acting, which keeps a high volume of output in one consistent identity. This is the engineering discipline view of marketing from our [beliefs](/identity/beliefs.md).

---
type: Method
title: soul.md
description: A brand identity document that encodes a company's essence so agents and content systems carry it forward consistently.
tags: [method, soul, identity]
timestamp: 2026-06-16T00:00:00Z
---

A soul.md is the identity document at the center of everything Soulcraft builds. It captures a company's origin, mission, voice, beliefs, positioning, and the words it loves and avoids, written so that both humans and agents can read it without translation.

# Why it exists

Identity usually lives in the heads of a few people and leaks out inconsistently. A soul.md makes identity explicit, version-controlled, and machine-readable, so every agent and every piece of content stays in character.

# How it is used

Each agent in [opensoul](/methodology/opensoul.md) reads the relevant soul.md before producing anything. The result is content that sounds like one company rather than a hundred guessers.

This document is the applied form of our second belief: every company, person, and agent has a soul. See [beliefs](/identity/beliefs.md). The bundle you are reading is itself a soul.md expanded into an [OKF](/references/okf-spec.md) graph.

# Example

Soulcraft's own [voice and tone](/identity/voice-and-tone.md) guide is a slice of our soul.md.

---
type: Concept
title: Answer Engine Optimization (AEO)
description: The practice of getting a company surfaced and cited in the answers that answer engines return.
tags: [concept, aeo, ai, search]
timestamp: 2026-06-16T00:00:00Z
---

Answer Engine Optimization (AEO) is the practice of getting a company surfaced, represented accurately, and cited in the answers that [answer engines](/concepts/answer-engine.md) return.

# What it involves

- Structuring content so engines can extract and quote it cleanly.
- Earning [citations](/concepts/citations.md) from authoritative sources.
- Strengthening entity signals so engines understand who you are. See [EntityMap](/concepts/entitymap.md).
- Monitoring how and where you appear, and the sentiment of those mentions.

# Relationship to neighbors

AEO is the answer-surface slice of the broader [AIO](/concepts/aio.md) practice, and it overlaps heavily with [GEO](/concepts/geo.md). Soulcraft delivers AEO inside the [SEO / AEO / GEO](/services/seo-aeo-geo.md) service.

---
type: Concept
title: Agent Readiness
description: How legible a website and its data are to autonomous agents that read, navigate, and act on them.
tags: [concept, agents, web]
timestamp: 2026-06-16T00:00:00Z
---

Agent readiness measures how legible a website and its data are to autonomous agents that read, navigate, and act on them, rather than to human readers alone.

# What it covers

- Clean, structured, parseable content and markup.
- Machine-readable identity and entity signals. See [EntityMap](/concepts/entitymap.md).
- Knowledge published in agent-friendly formats like the [Open Knowledge Format](/references/okf-spec.md).
- Conformance with established web practice. See the [Website Specification](/references/website-specification.md).

# Why it matters

Agents will increasingly become the customers and clients of the future. Speaking their language is part of the work. This bundle is itself an agent-readiness artifact: knowledge about Soulcraft, written for agents to consume directly.

---
type: Concept
title: AI Optimization (AIO)
description: The umbrella practice of optimizing a company's presence, accuracy, and sentiment across all AI surfaces.
tags: [concept, aio, ai]
timestamp: 2026-06-16T00:00:00Z
---

AI Optimization (AIO) is the umbrella practice of optimizing how a company appears across every AI surface: answer engines, generative systems, AI advertising, and the agents that increasingly act on people's behalf.

# What it contains

- [Answer Engine Optimization (AEO)](/concepts/aeo.md): presence and citation in direct answers.
- [Generative Engine Optimization (GEO)](/concepts/geo.md): representation across generated content.
- [Agent readiness](/concepts/agent-readiness.md): making your site and data legible to agents.

# Why it is its own discipline

Traditional SEO optimizes for ranked links. AIO optimizes for synthesis, representation, and recommendation by machines. As agents become customers and clients, per Soulcraft's [beliefs](/identity/beliefs.md), AIO becomes the center of gravity for marketing.

---
type: Concept
title: Answer Engine
description: A system that returns a synthesized answer instead of a list of links: ChatGPT, Perplexity, Google AI overviews, and similar.
tags: [concept, ai, search]
timestamp: 2026-06-16T00:00:00Z
---

An answer engine returns a synthesized answer rather than a ranked list of links. Examples include ChatGPT, Perplexity, Claude, Gemini, and AI overviews inside traditional search.

# Why it matters for marketing

When a person asks an answer engine a question, the engine decides what to say and which sources to cite. Visibility is no longer only about ranking a page; it is about being the source the engine trusts and quotes. That shift is what [AEO](/concepts/aeo.md), [GEO](/concepts/geo.md), and [AIO](/concepts/aio.md) address.

# How presence is earned

Through clear, structured, well-cited content that engines can parse and quote, supported by strong entity signals. See [citations](/concepts/citations.md), [agent readiness](/concepts/agent-readiness.md), and [EntityMap](/concepts/entitymap.md).

---
type: Concept
title: Citations
description: External sources that answer engines quote and link; earning them is central to AI visibility.
tags: [concept, citations, aeo]
timestamp: 2026-06-16T00:00:00Z
---

A citation is a reference an [answer engine](/concepts/answer-engine.md) makes to an external source when it builds an answer. Being cited is the AI-era equivalent of ranking: it is how an engine signals which sources it trusts and sends attention to.

# Why they matter

Citations drive both visibility and credibility. A company cited often, accurately, and in positive context is well represented in AI answers. One that is rarely cited is effectively invisible, regardless of how strong its product is.

# How to earn them

Publish content that is clear, structured, genuinely useful, and easy to quote; strengthen entity signals (see [EntityMap](/concepts/entitymap.md)); and maintain consistency across surfaces. Note that citation presence can be fluid over time, so it is monitored continuously as part of [AEO](/concepts/aeo.md).

---
type: Concept
title: EntityMap
description: A machine-readable map of a company's entities and relationships that helps AI systems understand who it is.
resource: https://www.soulcraftagency.com
tags: [concept, entity, aeo]
timestamp: 2026-06-16T00:00:00Z
---

An EntityMap is a machine-readable description of a company's core entities (the organization, people, products, services, concepts) and the relationships between them, published so AI and search systems can understand a company precisely rather than guessing.

# Why it matters

Strong, consistent entity signals reduce the chance that a model invents or distorts facts about you. When information is vague, models fill the gap with the most detailed available story, even a false one. A clear EntityMap is a defense against that failure mode and a boost to [AEO](/concepts/aeo.md) and [GEO](/concepts/geo.md).

# At Soulcraft

EntityMap v1.0 is live on soulcraftagency.com as part of our own [agent readiness](/concepts/agent-readiness.md) work. This OKF bundle complements it: the EntityMap states the entities; the bundle gives agents the prose and relationships behind them.

---
type: Concept
title: Generative Engine Optimization (GEO)
description: Shaping how generative AI systems represent and recommend a company across their generated output.
tags: [concept, geo, ai]
timestamp: 2026-06-16T00:00:00Z
---

Generative Engine Optimization (GEO) is the practice of shaping how generative AI systems represent and recommend a company across the content they generate.

# How it differs from AEO

[AEO](/concepts/aeo.md) focuses on being surfaced and cited in direct answers. GEO is broader: it covers how a company is described, framed, and recommended whenever a generative system writes about a category, compares options, or makes a suggestion, even without a direct citation.

# What moves it

The quality and consistency of the information a model can find about you, your entity signals, and the sentiment of the surrounding corpus. Vague or thin information is risky: models fill gaps with whatever story is most detailed, even when that story is wrong. See [EntityMap](/concepts/entitymap.md) and [citations](/concepts/citations.md).

GEO sits inside the broader [AIO](/concepts/aio.md) practice and is delivered through the [SEO / AEO / GEO](/services/seo-aeo-geo.md) service.

---
type: Service
title: AI Advertising
description: Advertise inside ChatGPT and other AI platforms by connecting product feeds to these emerging services.
tags: [service, advertising, ai]
timestamp: 2026-06-16T00:00:00Z
---

Soulcraft helps you advertise inside ChatGPT and other AI platforms. We connect product feeds with these services so your offering can surface where people now ask their questions.

This channel barely exists yet, and we are already here. It pairs naturally with [Answer Engine Optimization](/concepts/aeo.md): paid presence and earned presence in the same surfaces.

---
type: Service
title: Demand and Content Generation
description: The opensoul system creates campaigns and workflows that generate leads, plugged directly into CRM, email, and social.
tags: [service, demand, content]
timestamp: 2026-06-16T00:00:00Z
---

Our [opensoul](/methodology/opensoul.md) system creates campaigns and workflows that generate leads. It plugs directly into CRM, email, and social channels to produce more content, more consistently, with less overhead.

The output stays original. Per our [beliefs](/identity/beliefs.md), content that looks handcrafted by humans is necessary for building trust with humans, so volume never comes at the cost of identity. Every piece runs through the client's [soul.md](/methodology/soul-md.md).

---
type: Service
title: SEO / AEO / GEO
description: Measure how you show up in search and AI, then run an automated content engine that improves presence and sentiment.
tags: [service, seo, aeo, geo]
timestamp: 2026-06-16T00:00:00Z
---

We measure how you show up in search and in AI answers, then build an automated content engine that improves your presence and sentiment over time.

# What the engine produces

- Internal landing pages
- Blog articles
- Keyword targeting
- Prompt optimization for answer engines

The system runs itself once the foundation is set.

# The disciplines

- [Answer Engine Optimization (AEO)](/concepts/aeo.md): showing up in AI answers.
- [Generative Engine Optimization (GEO)](/concepts/geo.md): shaping how generative systems represent you.
- [AI Optimization (AIO)](/concepts/aio.md): the broader practice across all AI surfaces.

Measurement draws on monitoring tools and our own [EntityMap](/concepts/entitymap.md) work. Everything is grounded in the client's [soul.md](/methodology/soul-md.md).

# Bundle Update Log

## 2026-06-16
* **Initialization**: Established the Soulcraft knowledge bundle and root [index](/index.md) in Open Knowledge Format v0.1.
* **Creation**: Authored identity, services, methodology, concept, and reference documents.
* **Creation**: Added the [Open Knowledge Format](/references/okf-spec.md) and [LLM Wiki](/references/llm-wiki.md) references.