Guides on AEO, GEO, and what it actually takes to show up in AI search.
Not all agencies that say 'AI' are AI-native. Here's how to tell the difference, why it matters for AEO and GEO, and what to look for when hiring.
AEO is how you show up in ChatGPT, Perplexity, Gemini, and other AI systems when people ask questions in your space. This is the complete guide to understanding it, measuring it, and improving it.
A practical guide to evaluating answer engine optimization agencies. The capabilities that matter, the questions to ask, and the red flags to walk away from.
Growth-stage startups have different needs than enterprise organizations. What to require, what to ask, and how to avoid hiring an enterprise agency in a startup costume.
A scoring framework for evaluating answer engine optimization agencies. Five criteria, what a 1 and a 5 look like on each, and the questions that reveal the score.