Soulcraft is a practitioner-led SEO agency for the superintelligence era. It sharpens a company's identity and puts it in the answers customers read, across Google, AI Overviews, ChatGPT, Claude, Gemini and Perplexity. Its work spans SEO, AEO and GEO, demand and content generation, and AI advertising, all made by hand from a structured soul file, with AI as leverage and a human accountable for every page.
Soulcraft doesn't hand your marketing to a machine, and doesn't pretend AI isn't in the room. We work from the premise that a practitioner does the work, AI gives that practitioner leverage, and the soul is what keeps the work human.
Traditional agencies charge for a team's hours and route your work through account managers, strategists and junior writers. Soulcraft is a practitioner-led agency: the person you talk to is the person doing the work, with twenty years of experience and AI tools that let one expert do what used to take a department.
The soul file is a structured identity file that captures a company's voice, values, positioning, audience, and competitive context. It is the single source of truth every piece of Soulcraft work is made from, and the brief its AI tools read before they draft a word.
The soul file is a structured document that captures your company's identity: voice, values, positioning, audience, and competitive context. It's the file that drives every piece of work Soulcraft produces, and the brief our AI tools read before they draft a word. Every page, every campaign, every optimization decision flows from this single source of truth.
When the work starts from your soul file, it doesn't come out generic. It comes out as work that sounds like you, thinks like you, and reaches the people you care about. Written by hand. Sharpened with AI. Signed off by a human who is accountable for it.
Also known as: Superintelligence Engine Optimization
Soulcraft's search service: making a brand legible, trustworthy and citable to every engine its customers ask, from Google to ChatGPT, Claude, Gemini and Perplexity. It treats traditional SEO, AI Overviews (AEO) and generative engines (GEO) as one discipline. AI handles research, drafts and monitoring; a practitioner with twenty years of experience handles the judgment, the writing and the sign-off.
Search and answers, done by a person who has done it for twenty years. We audit your site, map the questions your buyers ask every engine, fix what keeps machines from reading you, and write the pages that earn rankings in Google and citations in ChatGPT, Claude, Gemini and Perplexity. AI handles the research, the drafts and the monitoring. A practitioner handles the judgment, the writing, and the sign-off. We call it Superintelligence Engine Optimization, and we still call it SEO.
We make your business legible, trustworthy and citable to every engine your customers ask, from Google to ChatGPT. Twenty years of experience, AI for leverage, and a human accountable for every page.
Soulcraft's demand generation and content service. It connects intent signals, lead scoring, CRM and email automation, and an editorial program anchored to the soul file, designed by hand and tuned by a human, so content in the brand's voice reaches prospects before they fill out a form.
Pipeline with a point of view. We connect intent signals, lead scoring, and outbound sequences into a program that identifies your best prospects and reaches them before they ever fill out a form. CRM integration, email automation, and nurture flows, designed by hand and tuned by a human who reads what converts.
A voice that doesn't get lost at scale. We build an editorial program anchored to your soul file -- the structured identity file that captures who you are, how you speak, and what you believe. Every piece we produce carries that signal forward: blog posts, landing pages, social, email. Drafted with AI, written and edited by a person, consistent across every channel.
Soulcraft's emerging-channel advertising service that places client products inside AI platforms such as ChatGPT and Perplexity by connecting product feeds to those services, so a brand's offerings surface when users ask relevant questions.
Platforms like ChatGPT and Perplexity are beginning to offer advertising placements. Soulcraft connects your product feeds to these services so your offerings appear when users ask relevant questions.
Agentic marketing is an industry term for an approach in which AI agents, rather than humans driving every step, execute, optimize and manage marketing workflows across channels. Soulcraft publishes a guide to the concept. Its own process is practitioner-led: AI is used for leverage, and a person writes, approves and is accountable for every piece of work.
Agentic marketing is an AI-native approach where autonomous agents independently execute, optimize, and manage marketing workflows across multiple channels and functions.
Evan Drake is the founder of Soulcraft. He spent two decades at the intersection of technology and marketing and built Soulcraft on the premise that a company's identity is its most valuable, and most shapeable, asset.
The most valuable asset a person or business possesses is its identity. And that identity isn't fixed. Identity evolves. It can be shaped, refined, tuned. That's the craft. (Evan Drake, Founder)
Growth-stage technology, SaaS, and health and wellness companies
Soulcraft's primary audience: founders and marketing leaders at growth-stage companies across B2B SaaS, professional services, technology, and health and wellness, who want their identity carried into every channel by the person who does the work rather than by added agency headcount.
Our clients span B2B SaaS, professional services, health and wellness brands, and emerging technology companies. What they share is ambition, clarity of purpose, and a preference for working with the person who does the work.