Every page we publish
One index of the whole site, with a line on each page so a person or a model can tell them apart without opening twenty tabs.
Machines can also read the XML sitemap, the EntityMap, or the knowledge bundle.
The agency
Agentic marketing systems driven by your identity: SEO, AEO, GEO, demand generation and AI advertising./
Who we are and who we work with. Founded by Evan Drake, former Head of Growth at Chainlink Labs./about/
Agentic SEO, demand generation, content systems and marketing strategy, and how an engagement runs./services/
Autonomous agents that research, create and optimize your presence across Google, AI Overviews and generative engines./services/agentic-seo/
Start a conversation about AEO and AI search visibility. Async support, no long-term contracts./contact/
Guides to AI search
Long-form, no gate, no email wall. Written to be read by people and quoted by models.
Every guide in one place: what works in AEO and GEO, what does not, and how to evaluate anyone who claims otherwise./learn/
How AI systems decide what to surface, the four-layer strategy that works, and where AEO parts ways with SEO and GEO./learn/answer-engine-optimization-complete-guide/
The four metrics that matter, a repeatable baseline method, and how to tell a real move from noise./learn/how-to-measure-ai-search-visibility/
The structural signals that make a site legible to crawlers and agents, and how to verify machines can read you./learn/agent-ready-infrastructure/
Agents that make independent decisions, optimize in real time, and run whole marketing workflows./learn/what-is-agentic-marketing/
Five criteria, what a 1 and a 5 look like on each, and the questions that reveal the score./learn/how-to-evaluate-an-aeo-agency/
One operational test separates agencies built on AI from agencies that added it to the pitch deck./learn/ai-native-vs-traditional-marketing-agency/
How funding stage and team size change the agency decision, and what to weigh before you sign./learn/ai-marketing-agency-for-series-a-startups/
Work and appearances
Fan-out query cluster analysis on the tips section. Method, figures, and what we would do differently./case-studies/us-sports-camps/
Podcast appearances, interviews and talks by Evan Drake, with video and episode notes./media/
Tools and one game
Everything we give away. No signup, no backend, nothing stored./tools/
Enter a domain and see the real reasons AI search leaves you out: crawler blocks, thin entity signals, unstructured answers./tools/ai-visibility-check/
An open-source footer badge saying a human stands behind your content, with a button for readers to say otherwise./notslop/
A strategy game for SEOs: scout a real domain, fix its code, raise content districts, capture the citations./soulcrafter/
Structured and machine-readable
If you are an agent, a crawler or a developer, start here rather than with the prose.
Score any company's identity and generate a soul file from your own agents. Free API key, MCP server, CLI./developers/
An entity-first index of everything this site knows, built for LLMs and RAG pipelines. JSON at /entitymap.json./entitymap.html
Our identity and AEO knowledge domain as a conformant OKF v0.1 bundle, with a graph and a downloadable tarball./okf/
The same URL set in the format search engines expect, with last-modified dates./sitemap.xml
Our crawler policy. Every major AI crawler is welcome here./robots.txt
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